Crissie Fuller at online blogging bible IFB (Independent Fashion Blogger) reports that Tumblr will start selling advertising units on the “Featured” section of the dashboard as soon as May 2nd. Two years ago, Tumblr CEO David Karp expressly stated his opposition to advertising on the platform. However, the site’s rapid growth appears to have dictated a change in attitude. Though I’m new to Tumblr, I’m not at all surprised by this announcement. This is the nature of Business: grow, make money, rinse, repeat.
What do you think? Is this Tumblr’s way of selling out or a smart move?