In a bold move, Barneys is partnering with Lady Gaga and Nicola Formichetti on an unprecedented holiday campaign. The theme: Gaga’s Workshop, starring the Lady as Santa.
Gaga and Formichetti have designed a range of limited edition gifts, including candy, CDs, books, apparel and cosmetics. In the spirit of giving, Barneys will donate 25% of the proceeds from the sale of these exclusive items will be donated to a charity of Gaga’s choosing.
“Holiday is about joy, sharing and inclusiveness, and to me, Gaga really represents all of that,” Barneys’ CEO Mark Lee mused.