For all you in the know, you know that IFB’s Fashion Blogger Conference “Evolving Influence” is going on in NYC today. For those of us who couldn’t be there, the live stream is brought to us by ICED Media. (I have posted the afternoon schedule below.)
EVOLVING INFLUENCE CONFERENCE SCHEDULE- Eastern Standard Time
Working with Brands Gracefully
When you start monetizing your blog, questions start to come up. How as a single blogger can you keep the division between business and editorial? How do you maintain your credibility with your readers, is transparency enough?
- Defining the difference between promotional and editorial
- Gifts or Bribes?
- Fact checking… is Google enough?
- Integrated sponsorships. Do they affect your credibility?
Moderated by Kristina Medhus, Pretty Shiny Sparkly Panelists: Sasha Wilkins, Liberty London Girl • Rebecca Stice, Clothes Horse • Kristin Knox, The Clothes Whisperer • Lindsey Calla, Saucy Glossie • Rachna Shah, KCD
Rise of the Professional Blogger
This year more bloggers are using agents, managers, they have assistants, interns… It’s a far cry from the lone blogger doing it all. This panel will focus on how professional bloggers have evolved over the last few years and where the industry is heading.
- What does a career in professional blogging look like?
- Bloggers using agencies to manage their careers
- How things have changed for bloggers over the last year
- Where is the industry heading?
Moderated by John Januzzi: Textbook, Panelists: Yvan Rodic, Face Hunter • Karla Deras, Karla’s Closet • Wendy Lam, nitro:licious • Faran Krencil, Nylon • Coolhunting.com • Karen Robinovitz, DBA • Chiara Ferragni, Blonde Salad
Key Note Speaker
Jack McCollough and Lazaro Hernandez of Proenza Schouler
Party at The Chelsea Room
Brought to you by TheFind
For people 21+ years only
Le Bain, The Standard Hotel, February 11, 2011
Space is limited
Essential Blogger Toolkit
What makes your blog magical, & how can you keep it humming? This workshop will crystalize your vision & help you recognise your point of difference. Together, we’re going to work out what makes your blog really special! We’ll talk about staying true to YOU & how to monetise without feeling sleazy! You’ll discover your niche, get really clear about who your audience is & find out how best to engage them, both online & off. We’ll load you up with writing prompts, ideas to beat blogger burn-out (with style!) & discuss what makes a blog really pop!
Taught by Gala Darling
Start Up Workshop
Have a great idea and want to turn it into a business? From concept to execution, learn what it takes to start your own business from two experienced fashion & tech entrepreneurs. The workshop will cover all the essentials like team, product strategy, branding, business planning, funding and more.
The Media: Pitching, Prepping, and Performing
Here we will ill discuss how to secure press coverage for your blog. Topics will include the most effective ways to pitch to producers, how to prepare yourself for interviews and how-to segments, what to wear (of course!), and ways to make yourself more comfortable in front of the mic or camera. Bring your questions for a Q&A session after the workshop!
Image by Saga Sig, model: Svala, stylist: Jessica Hannan