Just last month, I had the opportunity, no, the pleasure, of visiting H&M twice- once in Dallas and then in Washington, D.C. While the Dallas preview store at Northpark Center is just an appetizer until the Grand Opening in October 2011, the two-story D.C. location exists to satisfy every style gluttons’ desire. For me, the D.C. location is the preview of what’s in store for DFW- pun intended.
In Dallas, patrons flitted about in a shopping frenzy, mesmerized by the abbreviated collection that H&M served up, including the much lauded Lanvin collaboration. The air was one of cheer and gratitude, as patrons excitedly, but patiently, stood in a line wrapped around the perimeter of the store to purchase their finds. See pictures below for a peek inside the Dallas H&M Preview store.
While Dallasites may have worked themselves into a slight shopping tizzy in the unfamiliar territory of H&M European fabulousness, the D.C. patrons seemed to glide with ordered, knowing steps that betrayed a certain level of familiarity and ease. These regulars navigated the two stories in a manner that made me think they could’ve shopped in their sleep! If you’re curious, here are pictures of the D.C. H&M store in all its glory.
Alright Dallas, now you’ve seen what the East Coast has been enjoying for quite some time. Prepare thyself. Our H&M is coming.